I can’t believe how many job adverts I see that are simply cut and pasted job descriptions. Clients then wonder why although the adverts are being viewed, nobody is applying! So here are 3 things to try that will help improve your application rate.
||Highlight the opportunities for career progression.
Nobody wants to switch job it if means ending up in a dead end. Remember, your candidates will have career goals and aspirations, so you need them to think, “wow this would be a great opportunity for me”Highlight the Organisation’s USPs
What makes this job better than the next? If your company has a great pipeline, is expanding, or is the biggest or best in its field, say so!
If your organisation’s culture is relaxed, informal, buzzy, inspirational, creative, innovative or whatever! – tell the candidate! – Paint a picture – OK, I don’t mean literally, but you need the candidate to start visualising themselves in the role
Highlight what makes this role exciting!
Again, you need to reinforce what it is about this job, that will make the candidate hit that apply button. No point in just listing the requirements for the job (that’s just a job description after all) – so tell the candidate that this is an “amazing opportunity, working with a great team on products that will change peoples lives” or similar. Doesn’t that sound better than “a new vacancy has arisen in our sales department” The candidate needs to believe that they will be doing exciting, challenging and interesting things every day!